It's important to understand the different types of paper finishes and how they affect the look and feel of printed materials. Here's an article that explains the three main types of paper finishes: UV Coated, Matte, and Uncoated.

UV Coated (Glossy)

UV coating, also known as glossy coating, is a high-shine, reflective finish that gives printed materials a bright, polished look. UV coating is applied after printing and cured using ultraviolet light. This creates a smooth, durable finish that is resistant to smudging, scratches, and fading. UV coating is perfect for printing images or graphics that require vibrant colors and high contrast. However, it's important to note that the glossy surface can make it difficult to write on with a pen, as the ink may smudge or smear.

Matte

Matte paper has a smooth, non-glossy finish that is perfect for printing text-heavy documents, such as brochures, flyers, and business cards. The matte finish gives printed materials a sophisticated, understated look that is easy to read. Matte paper is also more forgiving when it comes to smudging and fingerprints, making it a great choice for materials that will be handled frequently. Additionally, matte paper is more suitable for writing with a pen, as the surface is less reflective and the ink is less likely to smudge or smear.

Uncoated

Uncoated paper is a popular choice for printing letterhead, envelopes, and other stationery materials. This paper has a natural, textured finish that gives printed materials a classic, elegant look. Uncoated paper is absorbent and is therefore more suitable for printing materials that will be written on, such as connection cards and notes. This is the preferred option if the end-user will be writing on the printed material.

In conclusion, choosing the right paper finish depends on the type of project you are printing and the look and feel you want to achieve. If you're printing images or graphics that require a vibrant, polished look, UV coating is a great option. If you're printing text-heavy materials, such as brochures or flyers, a matte finish is the best choice. And if you're printing stationery materials that will be written on, such as letterhead or envelopes, uncoated paper is the way to go.